Word: carbonization
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...what if instead of running your car on gasoline, you could run it on pure electricity? Not only would that help the environment - one-third of U.S. carbon emissions come from cars and trucks - but in an era of ever-increasing gas prices, it would help your wallet as well. Unfortunately, the auto industry has consistently failed to build and sell a truly marketable electric car. They were either too expensive or too weak on the road - or too often both; and back in those halcyon days when our chief climate fear was a new ice age, low gas prices...
With gas prices skyrocketing and carbon-footprint consciousness going mainstream, more and more cities are betting that Americans are finally ready to make biking part of their daily commute. Denver and Minneapolis will also kick off bike-sharing programs this summer, and Chicago, San Francisco, Portland, Ore., Seattle, and Arlington, Va., are in talks to launch their versions within the next year...
Eventually the program may enable riders to calculate miles traveled as well as reductions made in their carbon footprints. But the gee-whiz factor will always take a backseat to convenience. For bikes to become a mainstay of the morning rush, cities need to spend time and money expanding bike fleets and making streets safer for two-wheelers. That means creating dedicated bike lanes and ticketing cars that double-park in them. (Swing open a door at the wrong time, and a cyclist could get seriously injured.) Washington has spent the past seven years installing more than 30 miles...
...Global warming is a problem that will need more than just one good idea to solve it. Dumaine, editorial director of FORTUNE SMALL BUSINESS magazine, found dozens among the entrepreneurs of the thriving green-tech industry. His new book is a lively tour of everything from green buildings and carbon-eating algae to, in this excerpt, electric cars...
...global-warming debate has introduced some new catchphrases into the business lexicon. Becoming carbon neutral, for example, is now a goal for multinationals like Dell, HSBC and Tesco. But for another well-known international brand, becoming carbon neutral isn't enough. Last June, Coca-Cola CEO Neville Isdell flew to Beijing and pledged that his company would become "water neutral" - every drop of water it uses to produce beverages would be returned to the earth or compensated for through conservation and recycling programs. "Water is the main ingredient in nearly every beverage that we make," Isdell said. "Without access...