Word: cardboarded
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Dates: during 1980-1989
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Senior Writer George Church's first foray into the world of economic journalism was a 1954 story for the Wall Street Journal about a revolutionary trend in packaging orange juice: cardboard containers, like those used for milk. The idea caught on and so, quite clearly, did Church. He rose to become a front-page editor at the Journal, joined TIME as a business writer in 1969, and served for four years as the editor of the Economy & Business section. Since moving to the Nation section early last year, Church has proved himself to be one of the magazine...
...inflates to appropriately daunting proportions with the throw of a toggle switch. There is also, of course, a wall, soaring 30 ft. above the stage, spanning 210 ft. at the top. At the start of the show, roadies-rechristened "wallies" for the occasion-start stacking 340 cardboard bricks until, at intermission, the wall stands completed. During the second half, a few strategic ruptures appear through which Waters and his fellow Pinkies-Keyboard Player Rick Wright, Drummer Nick Mason and Guitarist Dave Gilmour-can be glimpsed doing their stuff...
Close up, you can see the pencil lines on all the posters, drawn to make sure the tempera slogans come out nice and straight. 18 by 15 inch slices of white cardboard, they hang square-cornered around the room, like paintings for sale in the lobby of a tacky movie theater. All red, white, blue, and black, all a little scary. The B-1: A Necessary Vitamin to Ward Off the Red Disease. Win One for the Gipper: Reagan 1980. Help Put the Laffer Curve to Work for Reagan. Big Government is the Enemy Within. Table SALT. And stretched across...
...Amway Products. "You can order everything from perfume to chain saws," he explains. "It's the fastest growing company in the country. IBM sold them their biggest computer, and it works so hard it heats the whole plant." So now Ron works at home, packaging detergent and appliances in cardboard boxes in his kitchen so his wife can deliver them. "I may be making $10,000, but I'm doing it my way, and there's great potential for growth," he explains. Ron signs up others in northern New England to distribute Amway products. For the rest of his life...
...pieces keep rolling in and, in the back rooms of trading shops around the country, shining heaps of gold and silver bracelets, school rings, wedding bands and chains wait to be sorted. Cardboard boxes over-flow with gold cigarette cases and compacts; walls of shelves are full of antique silver candlesticks and saltcellars: pails are awash in silver quarters and dimes. In one room in the Empire Trading Service, 30 coffee cans sit filled to the brim with gold teeth, crowns and inlays...