Word: cardin
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Dates: during 1950-1959
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...Corp. (1958 pattern sales: $11 million) is matching other patternmakers in their new efforts to stay only a few months behind Paris. Last spring McCall produced the Dior trapeze line at the same time it appeared on U.S. ready-to-wear racks. Last month it brought Paris Couturier Pierre Cardin to the U.S. for a nationwide tour to publicize the six designs that he has made specifically for McCall's fall catalogue. McCall, says Pattern Boss Herbert Bijur, "is frankly trading up into the Vogue class...
...skirts, brighter colors all around. And for each new style, there is a new name: side-draped "toga coats" by Jacques Griffe; the slope-shouldered "Sling Drape" by Castillo of Lanvin; the gently indented Egg-Cup Silhouette" by Jacques Heim. Three of the most important "looks" (see cuts) : Pierre Cardin's tapered "Sickle Silhouette," Guy Laroche's bouncy "Flounce Look," Dior Designer Yves Saint-Laurent's loose and swinging "Trapeze Line...
DIOR'S SUCCESSOR may be brilliant French designer Pierre Cardin, 33, who helped late master create New Look before opening own fashion house. Others in the running: House of Dior Designers Yves Saint Laurent and Yorn Michaelsen, who worked closely with Dior. Company will probably coast along for a year on momentum and designs left by Dior, but test of its ability to continue Dior's flair will come in August with showing of big winter collection...