Word: cardinals
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Dates: during 1990-1999
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...alongside aerospace as France's primary % export industry, Hermes likes to call itself "a firm apart." It has resisted predatory takeover artists who have swallowed up such venerable family strongholds as Louis Vuitton and Lanvin. It has refused to license its name to sell discount luggage a la Pierre Cardin or mass-produced hosiery a la Christian Dior. But what really makes Hermes different is its stubborn adherence to century-old manufacturing techniques. "Hermes is an anachronism," says Gene Pressman, executive vice president of Barney's, the upscale clothing chain. "It's about quality that's made to last...