Word: cardinals
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Dates: during 2000-2009
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...immediate challenge for LVMH will be to squeeze more revenue out of its new, high-priced brands while retaining the luxe quality for which those brands are renowned. The specter of overlicensing haunts the fashion industry today, just as it did in the 1970s, when designers Pierre Cardin and Yves Saint Laurent weren't paying attention to where their names appeared and let their logos turn up everywhere, from discount pharmacies to five-and-tens...