Word: cardinals
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When Chinese Leader Deng Xiaoping decreed an "open door" policy for foreign capital and technology a few years ago, he somberly warned his people that "the penetration of bourgeois ideas is inevitable." Sure enough, leggy beauties now glide along sleek runways in Peking modeling the latest Pierre Cardin fashions. Not far away, well-heeled tourists tuck into French cuisine at Cardin's elegant new Maxim's de Pékin. Even in rustic glades, jeans-clad teen-agers blast out punk rock from ubiquitous cassette players. Free enterprise has also brought in its wake less innocent forms...
...into postimpressionist waters. An evening at Maxim's, of course. But this was not Paris. It was, of all bourgeois things, Maxim's de Pekin, which opened last week in China's capital, one of several copies of the Parisian restaurant now owned by Designer Pierre Cardin, 61. Before East could meet West, 15 Chinese spent months learning the art and preparation of haute cuisine in Paris, and more than twelve tons of wine and other delectables were flown to the mainland. Said Cardin: "I am using capitalism to serve socialism." But the restaurant will have...
...client's associates to an elegant restaurant ($110 a person) where, seated on cushions on a tatami-covered floor, they dined on a twelve-course meal that included clear soup, sashimi and tempura. That contrasted with the group's next stop, a Western-style nightspot, where Cardin-clad hostesses poured liberal amounts of whisky and brandy. Cost for the after-dinner stop, which continued until well after 11 p.m., was $360. "I don't like entertaining," says Nohmura, "but it has become an institution. If you persist in being a reformer, you would go to pieces...
French Designer Pierre Cardin, 60, takes pride in having brought haute couture to the masses. Now he wants to do the same with haute cuisine. This month Cardin, who owns the famed Maxim's restaurant in Paris, opened a fast-food spinoff called Minim's for gourmet diners whose tastes are richer than their pocketbooks. Says he: "It is a democratic effort to give everybody a chance at happiness...
...Cardin plans to sell franchises for some 200 Minim's restaurants worldwide, and 30 of the fancy fast-food shops may open in major U.S. cities by the end of 1984. Early reviews from curious Parisians and tourists who filled Minim's last week were mixed. Said one finicky Frenchwoman who thought her quiche mediocre: "Given the quality of Maxim's, I had expected more." But an American woman said of her Minim's meal, "It was a Maximizing experience...