Word: cardinization
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Dates: during 1970-1979
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shirts. At baseball games, it is almost exclusively the blue-collar fans who remove their shirts and sunbathe in the bleachers; the Pierre Cardin numbers in the box seats are, if anything, unbuttoned only at the neck...
...staff, which has seen the firm's profits sink year after year into the bottomless Boussac pit. Partly as a result, Dior has not had resources to invest in new products and outlets needed to keep from falling behind such dynamic competitors as Yves Saint Laurent and Pierre Cardin...
...products that either cost them much more at home or are not available at all because of import restrictions. "Some tourists spend their vacation in my store," he says. "They buy their whole year's needs of brands they know-Arrow shirts, Levi Strauss and Wrangler jeans, Pierre Cardin and Christian Dior." When leaving Miami, Latin American tourists often require a second and sometimes a third cab to tote their goodies to the airport...
...typical evening's entertainment for a Tokyo businessman starts with a lavish dinner accompanied by endless cups of sake served up by kimonoed geishas. Then the host takes his client to a series of the best of the capital's 80,000 bars and nightclubs. There obliging Cardin-clad hostesses keep the cups brimming with mizuwari (whisky and water). Around midnight the hostesses help their staggering patrons on with their coats and send them off to start another day of more of the same...
...Cardin included in his show a strapless black outfit with a satin belt, while Guy Laroche took off with a multicolor batwing evening dress. From Lanvin came a sheer-topped gown with delicate pastel embroidery, and from Courrèges, a skirt and blouse combination laden with ruffles. For most of high fashion's critics, clients, and trend watchers, the week's main feature was the Saint Laurent collection. Paris' No. 1 designer, who launched the costume revolution with his Russian, gypsy, Cossack fashions of 1976, had presaged a return to modernity with his ready-to-wear...