Word: cardinization
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...Cardin went to China and received permission to stage two fashion shows there in March. When Teng went to Japan his wife and the wives of four other officials on the trip were turned out in trimly cut silk jackets and pants, an elegant change from the monochrome Mao suits that were for years the Chinese woman's revolutionary uniform...
shirts. At baseball games, it is almost exclusively the blue-collar fans who remove their shirts and sunbathe in the bleachers; the Pierre Cardin numbers in the box seats are, if anything, unbuttoned only at the neck...
...staff, which has seen the firm's profits sink year after year into the bottomless Boussac pit. Partly as a result, Dior has not had resources to invest in new products and outlets needed to keep from falling behind such dynamic competitors as Yves Saint Laurent and Pierre Cardin...
...products that either cost them much more at home or are not available at all because of import restrictions. "Some tourists spend their vacation in my store," he says. "They buy their whole year's needs of brands they know-Arrow shirts, Levi Strauss and Wrangler jeans, Pierre Cardin and Christian Dior." When leaving Miami, Latin American tourists often require a second and sometimes a third cab to tote their goodies to the airport...
...typical evening's entertainment for a Tokyo businessman starts with a lavish dinner accompanied by endless cups of sake served up by kimonoed geishas. Then the host takes his client to a series of the best of the capital's 80,000 bars and nightclubs. There obliging Cardin-clad hostesses keep the cups brimming with mizuwari (whisky and water). Around midnight the hostesses help their staggering patrons on with their coats and send them off to start another day of more of the same...