Word: cardinization
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First to lure les enfants was Couturier Pierre Cardin, who presented a complete line of super-chic children's clothes two years ago. Cardin's collection was as high-priced as it was high fashion. A miniature version of the famous "cos-mocorps" jump suit cost $70, a boy's tweed suit $80. Orders did not exactly flood in. Taking second thought, Cardin began working closely with his manufacturers, finally succeeded in cutting his prices almost in half. By way of celebration, he opened a special children's boutique this month, directly across Paris' elegant...
Small Issue. Parents who care to shop around do not have to stop with Cardin. Ted Lapidus' "Mini-Ted" fashions can make almost any boy look soigné, and Carven's "Ma Fille" collection puts mothers and daughters into matching, high-style camaraderie. Jacques Esterel's "négligé snob" would get father and son in the act, too, with everyone wearing identical family jerseys. And then there is Marc Bohan's "Baby Dior" line. It's not every two-year-old who can wear (or whose parents can afford) a white lace dress...
Designing for children is no pushover. Even in Paris, "Babies have no necks," sighed Cardin's top tot seamstress last week. "They have no waists, and no chests." Her boss, however, sees his work cut out for him, and no way to avoid it. Haute couture for children, Cardin explains, "was a perfectly logical, even indispensable step. The couturier's primary preoccupation is to impose his style. I did it first with women, then with men. It was only natural...
Though the end contains a ritual slaughter, it comes too late to save the project. The western is essentially a naive art. When it tries for sophistication it collapses into self-mockery, like a cowpoke dressed by Cardin...
...names of Rudi Gernreich ($12), Donald Brooks ($22), or Geoffrey Beene ($28), or compromise-as Chester Weinberg did-with a silk strip spelling the first and more esthetic half of his name ($25). At the extremities, there are sailor berets with Adolfo's name on the band ($65), Cardin's C-studded pumps ($38), and a chain of dangling KJLs (for. Kenneth Jay Lane, $15) for a necklace. With a wave of her V-notched gloves, the lady is ready to meet her husband for lunch...