Word: cardinization
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...going to stop females from wearing trousers-at least until the fashion winds shift. In fact, Designer Geoffrey Beene predicts that "by the year 2000, women will be wearing only pants." There is one thing that men can do to retaliate: stop wearing pants themselves. Paris Couturier Pierre Cardin expects them to do just that. Last month, when he showed his new menswear collection, the first garment displayed was a sleeveless jumper designed to be worn over high vinyl boots. In other words, a dress...
...Cardin-designed or Cardin-approved products are sold in special boutiques-located in the U.S., Canada, Italy, Lebanon and France-and through licensees, who pay him a 7½% to 10% royalty. Last year, sales amounted to $27 million, more than double the 1965 total. What Cardin nets from all this he will not say, but the figure runs into the millions...
Countless Copies. This week in Paris, Cardin will hold his first 1969 show of the women's fashions that will later flow out, in the form of countless copies, to the U.S., Brazil, Japan, Australia, Germany and other countries. Skirts for day wear will be ankle-length and flaring. Like Cardin-designed men's wear first marketed in more than 100 U.S. stores last fall, the women's line will be sold in department and specialty stores next fall. Last month Cardin signed a deal with Gunther Oppenheim of Modelia to market Cardin women's clothes...
Most of the products are made in the country where sold, primarily to avoid import duties. An aide handles administrative details while Cardin-often dressed in a white turtleneck sweater, black felt tunic and wide leather belt-creates. He designs all Cardin-labeled clothing but not all of the accessories, though they have his "approval." His prices run about one-fifth as high as the originals; among the copies, men's suits sell for $175 and up, belts for $10 to $25 and shirts...
Just a Technician. At 46, Bachelor Cardin may appear to be an affected dandy, but he works in a frenzy, often forgetting to grab even a sandwich for lunch. He learned design in Paris at the House of Paquin, at Christian Berard and at Christian Dior. Equally important was his job as an accountant for the French Red Cross during World War II. "It was there," he recalls, "that I learned about balance sheets, paychecks and tax schedules. All of that seemed absurd, but it later helped me handle business affairs...