Word: cardio
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Dates: during 1970-1979
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When building their own facilities proves impractical, many firms pay workers part or all of the cost of enrolling in independent health clinics. Among them are Los Angeles' Atlantic Richfield Plaza Fitness Center, with twelve corporate clients, and Manhattan's Cardio-Fitness Center, which has Celanese Corp., Dun & Bradstreet Co., Time Inc. and the National Hockey League among its 35 company supporters. The centers offer the latest in rowing, cycling, jogging and weight-lifting gadgets. They provide members with freshly laundered exercise clothing, private lockers and hairdryers...
...Cardio-Fitness even has "panic buttons" on the walls, so a guest can summon help in case of emergency. (The buttons have not been used in the year and a half the center has been open.) Cardio-Fitness's 1,150 members, some of whom arrive with bodyguards in chauffeured limousines, pay $525 a year, usually picked up by an employer...
...spending the lunch hour sweating and straining, even at company expense. Only a fraction of eligible employees take advantage of the programs. Xerox's Leesburg facility is used by barely a third of the 180,000 people who yearly train at the center. New York's Cardio-Fitness reports a 15% dropout rate. Says one former client: "I find it mind-bendingly boring. I hate taking another shower and then putting on sweaty underwear. I hate spending an hour of my time jumping around over there...
...girl's training need not be less vigorous than a boy's. Dr. Barbara Drinkwater, a research physiologist at the University of California's Institute of Environmental Stress, found that prepubertal girls are precisely the same as boys in cardio-respiratory (heart-lung) endurance capacity. Parents who worry about their young daughters overtaxing tender hearts while turning a fast 440 should realize that the human machine is designed to shut down -through leg cramps, side stitches, and dizziness-if the strain is too severe...