Word: cards
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Dates: during 1920-1929
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...many years, banks considered it undignified to advertise. Presently they changed their minds and began steady and extensive "campaigns." At first, only the ultra-conservative "card advertisements," carrying the name and address of the institution, with perhaps a few statistics as to its resources, were published. Of late years, however, more stress has been laid upon explaining to the public clearly and simply the services which banks have to offer, and perhaps to trace the constructive work performed by bankers in establishing the industries of the country...
Cross Country Card Approved...
...view of the function of college very clearly, a view which one fears is shared by many another reminiscent Senior. To them it is essentially a four year long draught from the bowl of information. But information is not knowledge, and knowledge can seldom be found in an undergraduate card-index. One might say that the adjustments which a Freshman makes whether in methods of study or more subtle ways of thinking, are a vital part of that carefully supervised development for four years which constitutes college life...
...post-card questionnaires sent out to many undergraduates on the subject of a "Harvard Scout Club" have caused what might be called an ebullience of intellect. The wording of the postcards undoubtedly suggested the idea that the boys of Harvard were to band themselves together into a sort of picnic club that might appropriately subscribe to the Youth's Companion and pound rocks; but, as Mr. Kennedy explains, the sponsors of the movement intended no such thing. Since the Senior Picnic has been abolished it would be a great shame to institute another such custom. The sarcasm of our communicants...
...real difficulty lay in the abruptness of the post-card attack, and the lack of a sufficient barrage of publicity before it. The trouble was, as Mr. Kennedy intimates, that practically no one knew anything about the scheme until receiving the post-cards; and then none knew much more about it than before...