Word: cards
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Dates: during 1940-1949
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...long-heralded plan for flash card displays from the stands of the Stadium this Saturday were explained in full last night by head cheerleader Gerald Spear '48. In an effort to make his plan thoroughly understood and effective, Spear has received the cooperation of WHCN which will broadcast the plan in detail tonight at 9:25 o'clock...
Spear explained that each card will have numbers on either the red or white side and students holding cards are supposed to hold up the numbered side corresponding to the number displayed by the cheerleader at the foot of the stands...
Audience participation against the Elis will be whipped to the zenith pitch with the largest pre-game rally and march of the year headed by the University band on Friday and the first Stadium flash card display ever staged in the Soldiers Field stands between the halves of the clash...
...Dough. The Sun's left-handed little brother in Manhattan, PM, last week ran its first ads, in its own brave effort to pay its way. On its current small circulation (170,755), its first rate card offered no bargain. At a flat rate of 60? a line, it cost general display advertisers up to four times as much to reach a PM reader as it cost to talk to New Yorkers through the other eight dailies...
Worthy Distractions. New questions for C.E.E.B. exams are "pretested" on students who are classified from ace to dunce. The test factory writes a biography of each "item" on a card and studies it. If the best students have picked the right answer and the worst ones muffed it, the "item" is ready for use. But if too many good students tripped, the test constructor knows that the wrong choices he offered were not "fair distractors," and he words the problem over again...