Word: cards
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Dates: during 1990-1999
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...After the proliferation of bank credit cards, people were no longer using the Coop credit card," Powell says...
...order to quit losing money but still offer a credit card, the Coop negotiated a deal with First USA. According to Powell, students need the credit in order to buy their first round of books and supplies before they have a source of income...
Powell calls the solicitation for the Coop card a "very soft sell," but what about the credit card applications--currently for the Freedom Visa--slipped inside each and every shopping bag along with the merchandise...
...envelope with the Coop Visa are written materials informing them about the seriousness of credit card debt and the importance of budgeting. Such parental advice is of course not included with the Freedom Visa solicitation materials...
Powell says the warnings distributed by the Coop are sufficient, because credit card companies' rarely issue cards to students already in debt. And the company has gotten positive feedback from First...