Word: cards
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Dates: during 1990-1999
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...Credit card companies aren't worrying about reversing the trend. And at college campuses they solicit hard--trying to trap a gnerally conscientious and high-spending population when it is young...
...There's a lot of money to be made, and credit card companies know it," says CCCS President Howard Dvorkin...
...average credit card holder keeps the first credit card for 15 years, according to CCCS. Needless to say, this makes 18-year-old college first-years a tremendously attractive market for credit card companies--one they expend large advertising budgets on every year...
Before issuing a card, companies do run credit checks, but if a student has just arrived on campus and applies for several cards, they all may be issued before any of them have the chance to show up on the report...
...full 80 percent of colleges and universities allow companies to take further advantage of the student market by allowing on-campus credit card solicitations. Fortunately for Harvard students, as in many matters, their school is stricter than average...