Word: cards
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...efforts to consumer applications like wireless transactions, helping American Express launch ExpressPay, an alternative to cash for purchases where speed and convenience are important, such as at fast-food restaurants, gas stations and dry cleaners. In July Amex set up a real-world RFID test in Phoenix, Ariz., allowing card users and employees to charge at 200 merchants with an RFID-ready fob attached to a key chain. Amex vice president David Bonalle says RFID pilots have cut transaction time 30% to 50% and average sales have gone...
...quicker than men--something Amex learned to its surprise in focus groups. "It sure would be easier than fumbling around in my purse," says Tracey Serenka, who had her two sons--Eric, 1, and Jason, 4--in tow at a Carl's Jr. recently. Another advantage over a credit card: there is no name or signature on the fob, and the account number differs from that on the user's regular card, reducing chances that crooks can steal from the account. If the fob is stolen or lost, American Express eats the liability...
...nearly three years ago, thanks to his wife, who uses ExxonMobil's RFID-based Speedpass fob to pay for gasoline at the pump. At least 6 million people have used Speedpass since its 1997 introduction. But the technology spread far beyond the pump this year after all three major card companies--Amex, Visa and MasterCard--endorsed interoperability standards for RFID payments. Besides the Amex pilot, there have been trials by MasterCard (for its PayPass card in Orlando, Fla.) and Visa (which plans to use RFID-ready phones in Asia). Someday you will stroll down grocery aisles with a PC tablet...
...some headaches in the future. It certainly might have helped a certain actress caught shoplifting in Beverly Hills, he says. "If only Winona Ryder had waited a couple of years, floor sensors would have detected her purchases as she headed out the door, and just charged her credit card." --With reporting by Steve Barnes/Little Rock, Dan Cray/Los Angeles, Chaim Estulin/Hong Kong, Jeff Israely/Rome, Nadia Mustafa/New York, David Schwartz/Phoenix and Nathan Thornburgh/Boston
...That's where we meet Mr. Truong, our guide. His card reveals he's a manager in a state-run tourism company. But we're wondering if he's a government spy. He seems strangely jittery about us talking to people on the road. And then there's his hair. In two years working as a correspondent in Vietnam, I've developed a private theory about communist officials and combovers: the lower the part, the higher the rank...