Word: careers
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Reality is more than a TV genre now. It's the burgeoning career field that led Richard Heene to perpetrate the Balloon Boy hoax, and Tareq and Michaele Salahi to crash a White House dinner, Bravo TV cameras in tow. It's the content mill for the cable-tabloid-blog machine, employing human punch lines like Rod Blagojevich, the disgraced governor turned contestant on Celebrity Apprentice. It's everywhere. When Scott Brown won an upset Senate victory in Massachusetts, he was joined onstage by his daughter Ayla, an American Idol semifinalist from Season...
Which is? Reality TV is now a valid career choice. The New York Times estimated that at any given time, there are 1,000 people on air as reality TV stars. (That may not seem like a huge number, but compared with, let's say, full-time TV critics, it's quite a healthy field.) For a few talented individuals - say, Idol's Kelly Clarkson or the cooks of Top Chef - this has made possible actual real-life opportunity. Jennifer Hudson lost on Idol but won an Oscar as an actress. Elisabeth Hasselbeck went from eating bugs on Survivor...
...move that could be the New Coke of Coudreaut's career, his kitchen has created the Mac Snack Wrap, or Mac Wrap for short. The Mac Wrap is the first new version of the Big Mac the company has introduced since the iconic burger was launched in the 1960s. The Big Mac remains on the menu - the company isn't stupid - but executives were so fearful of spinning off a variant that internal negotiations and testing took a year. "Don't touch" was the attitude toward the Big Mac when he arrived, says Coudreaut. The fact that the top brass...
...overly excited about his medal count. Blair won five golds and a bronze. By any kind of accounting, her haul is more valuable than Ohno's two golds, two silvers, and three bronzes. You can't take away anything from career of Ohno, whose hip looks, fast feet, and dashing name (if he was Frank Smith, would have snared that spot on Dancing With the Stars?) have allowed him to become a rare Winter Olympian who enjoys mainstream fame. He has won medals in three consecutive Olympics, trains ten hours a day to keep his frame chiseled...
Usually, when you witness a bit of sports history, euphoria sweeps through the building. But when short-track speedskater Apolo Ohno finished third in the 1,000 meter event on Saturday night, giving him seven career Olympic medals, the most-ever by an American Winter Olympian, you couldn't help feel a little bit like ... "ack." Maybe it was the third-place finish. America tends to like its triumphs golden. But the truth is, while Team USA is now trumpeting Ohno as the "most-decorated" American Winter Olympian of all time, the label is a bit contrived...