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...Republican Party, for which he transformed the "estate tax" into "death tax" and helped popularize "tax relief" to replace mere "tax cuts." The Fox News contributor has compiled his insights into public opinion in a new book, What Americans Really Want... Really. He spoke with TIME about the health-care debate, the benefits of ambushing CEOs and what he learned from a focus group of Playboy Playmates...

Author: /time Magazine | Title: Pollster Frank Luntz, Warrior with Words | 9/21/2009 | See Source »

...frustration and even rage we've seen during the debate over health-care reform has been really staggering. You talk to people for a living - did you know what kind of anger was simmering out there? I did, and it's in my book. You can pull out paragraphs on how mad people were about pork-barrel spending, about taxes and about the lack of accountability [in Washington.] You had all these people who were mad, but there wasn't a spark that would cause them to get involved. Health care became that spark...

Author: /time Magazine | Title: Pollster Frank Luntz, Warrior with Words | 9/21/2009 | See Source »

Well, were you paid for it? Was I paid? No. I welcomed the opportunity to get to know their product on an up-close and personal basis. Unfortunately, everything I had to offer was everything they didn't care about. I had the wrong car, I had the wrong watch, I had the wrong shirt, I had the wrong shoes. In the process of doing that research I figured out how ill equipped I was to interact with that very narrow sliver of American society...

Author: /time Magazine | Title: Pollster Frank Luntz, Warrior with Words | 9/21/2009 | See Source »

...Senate Finance Committee begins its formal markup of the legislation on Tuesday. And still no Republicans have signed on. Despite the Montana Senator's unshakable confidence that his push for bipartisanship will bear fruit, it is looking increasingly likely that Democrats will have to go it alone on health care - or at least virtually alone, with Maine Senator Olympia Snowe, the one moderate Republican who has remained open to supporting the bill. Walking down the corridors of the Senate on Sept. 17, I encountered a senior Senate Democratic aide whistling Simon & Garfunkel's classic "I Am a Rock," the lyrics...

Author: /time Magazine | Title: The Risks for Dems Going It Alone on Health Care | 9/21/2009 | See Source »

...Senator John Cornyn, a Texas Republican who heads the National Republican Senatorial Committee, which helps get Republican candidates elected to the Senate. "They see Democrats rush this thing through, strong-arming their way through, and that will make folks even more nervous." (See the top 10 players in health-care reform...

Author: /time Magazine | Title: The Risks for Dems Going It Alone on Health Care | 9/21/2009 | See Source »

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