Word: careys
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Dates: during 2000-2009
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...someone whose career has supposedly sunk to the bottom of the pop culture septic tank, Mariah Carey isn’t doing too badly. Sure, she got very publicly dropped from an extremely lucrative record deal signed just last April, and she’s still probably recovering from the “exhaustion” which put her in the hospital last summer. Her most recent album, released on Sept. 11, sold just 478,000 copies and cost her record company $10 million. And if that weren’t bad enough, A Walk to Remember, the highly forgettable...
...comebacks go, she couldn’t be doing much better. Nevertheless, there’s one piece of advice that Carey must remember if she’s to regain her status as the world’s best-selling artist. It’s advice that’s so simple, so straightforward, so abundantly obvious that only people in the music (and possibly movie) industry could possibly forget it: the next product has to be good...
...Carey, who no doubt considers herself a more serious artist than Spears and ’NSYNC, can look elsewhere in the industry for confirmation of this argument. With her sophisticated and distinct Songs in A Minor, Alicia Keys materialized unexpectedly to release one of last year’s most successful albums. No Lolita-inspired appearance on MTV was called for; the music sold itself. A brief look at the rest of the Billboard 200 proves the point; whether it’s country, hip hop, rap or rock, the music inevitably transcends, or betrays, whatever image the artist...
Consequently, Carey is faced with quite a task. Because difficult though it may be to pick the right combination of bikini and high heels for her next video, her future actually rests on her ability to create more of the catchy pop tunes (or heaven forbid, goopy ballads) that launched her career a decade ago. As her last album proved, making that type of music isn’t always easy to do. Her fans have not proven themselves loyal to Mariah Carey, superstar and prima donna; to win them back, she’ll need to reinvent Mariah Carey...
...measures designed to trim costs by at least $92 million by either dumping manufacturing and distribution operations or rolling them into joint ventures with other labels. Poor performing artists aren?t secure, either, including such legends as Mick Jagger and Paul McCartney. Last month, EMI gave pop diva Mariah Carey a $28 million payoff to free itself from the $80 million contract it signed her to last year. Carey, whose 1993 album Music Box sold 24 million copies, could only generate sales of 2 million for her first and only EMI release, Glitter, which left the label $10 million...