Word: carful
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...Foreign luxury-car manufacturers, however, have vowed not to change their product and have faced unique challenges trying to get a foothold in the market. With few open roads to hit, but plenty of traffic jams to navigate, Indian consumers, unlike their Chinese counterparts, often opt for function over form. Those who want a stylish ride pay for it dearly: import duties of more than 100% essentially double the sticker price of all foreign cars. To get around that, BMW and Mercedes assemble some of their models locally, cutting the taxes in half. When BMW first arrived in India...
Ankit Mehra stops in front of a Tata Nano and waits for the crowd to clear. When it thins, the 22-year-old M.B.A. student aims his camera phone at a neon green model of the world's cheapest car and takes a photo. Mehra sees the appeal of the small, sleek car that has gained almost celebrity status in India, but his heart is set on something a bit grander in the New Delhi Auto Expo showroom - the upmarket Audi Q7. (Watch a video on owning a Nano...
...long ago, the only time luxury-car brands like Audi or BMW made an appearance in India was in movies or at auto shows like this one. Not anymore. As the economy has grown, so has India's appetite for luxury automobiles, making it an important target for foreign automakers looking away from Western markets mired in global recession and whose streets are already bumper to bumper with cars. "India is one of the markets of the future," says Paul Blokland, managing director of Segment Y Automotive Intelligence, an automotive-consulting firm based in Goa, India. "Manufacturers are looking...
...What automakers have found in India is a country just entering the age of motorization, where still only 1% of the 1 billion-plus population owns a car. Although India trails the world's largest emerging car market - China - its sheer size gives it untapped potential that carmakers can't ignore. A decade ago, Mercedes-Benz was the only luxury-car brand in India. In 2006, BMW opened up shop, and it was soon joined by Audi. Though high-end business still only constitutes 0.5% of the overall Indian car market, the brands are already selling more cars than...
...Tapping into India's car market has always been a challenge for foreign automakers. Despite India's blistering economy, manufacturers have discovered a historic preference for cars that are small, fuel-efficient and cheap. The sensation that is the Nano is well-known; its unveiling two years ago at the New Delhi Auto Expo by Indian automaker Tata captured the world's imagination and further focused attention on India's growing role in the global car market. To be successful in India, small-car manufacturers have had to tailor their product to Indian tastes and conditions. When General Motors launched...