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...response to the Axe onslaught, Old Spice created Red Zone Body Spray in 2004, marketing its purported lasting scent. "Old Spice represents honesty, and we do that with straightforward ads," says Carl Stealey, P&G's brand manager. The company also signed up NASCAR driver Tony Stewart and Chicago Bears linebacker Brian Urlacher as spokesmen. Gillette, meanwhile, is introducing its new body spray, Tag, this month with a suggested retail price slightly higher than...

Author: /time Magazine | Title: Marketing: Just for Dudes | 2/6/2005 | See Source »

...planning and operations conducted by U.S. forces," Stephen Cambone, Under Secretary of Defense for Intelligence, told TIME. Senate Armed Services Committee chairman John Warner says he is satisfied for now that his committee is being informed of the secret operations. But Warner and the panel's senior Democrat, Carl Levin, have warned Pentagon officials that they want "no surprises," says a Senate aide. For Rumsfeld, the test will be whether his soldier spies can do better than the CIA overseas--and keep out of trouble at home...

Author: /time Magazine | Title: How Rumsfeld Plans to Shake Up the Spy Game | 1/30/2005 | See Source »

...assembling his data, Tripp is more persuasive in highlighting the rigidity of modern attitudes toward male friendships than in proving anything about Lincoln's sexuality. Suggestions that Lincoln was gay have existed for years. In his 1926 biography, the poet Carl Sandburg wrote that the President and Speed possessed "a streak of lavender and spots soft as May violets"--a lyrical though curious phrase that seems to suggest something unmasculine...

Author: /time Magazine | Title: Books: All the President's Men | 1/9/2005 | See Source »

...haven?t seen the third broadside, ?Celsius 41/11: The Temperature at Which the Brain...Begins to Die,? made by Lionel Chetwynd, a documentarian whose work isn?t exclusively right-wing (one of his films is sympathetic to blacklisted Communist screenwriter Carl Foreman). I did research its box office take...

Author: /time Magazine | Title: That Old Feeling: The Year in Docu-politics | 12/20/2004 | See Source »

...CARL MYDANS...

Author: /time Magazine | Title: Farewell to the Masters: A Photo Gallery: Six Who Saw | 12/17/2004 | See Source »

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