Word: carli
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Dates: during 1980-1989
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...North American operations for the first time since 1982. Amid persistent auto-industry speculation that Chrysler might be forced to merge with a foreign partner, here was Chairman Lee Iacocca declaring that for the company to survive, it must cut at least $1 billion, or $500 a car, from its overhead. To help meet that goal, the company will lay off 6,300 employees in the coming months...
...alarm spread through Chrysler, executives at other automakers -- American, Japanese and European -- were coming to the same conclusion: the next 15 months will bring a bloody battle for sales in a slumping U.S. auto market. With 30 car companies and an unprecedented 600 models on the scene, and with ten Japanese "transplant" factories in North America expected to help create an excess carmaking capacity of 2.7 million autos by 1991, the marketplace is certain to be littered with casualties. A leading indicator of the struggle was the dismal performance of Detroit's Big Three during the July-September quarter...
...advantages they have: new equipment, new management systems, a well-trained and well-screened work force," says David Cole, director of the University of Michigan's office for the study of automotive transportation. Because the transplants are primarily nonunion, notes Cole, the factories save an estimated $500 a car in benefits alone, compared with American companies...
...They don't have the foggiest idea. Am I saying the worst is yet to come? I don't think we've bottomed out yet. That is what I am saying." No one in Detroit would contest his argument. The outcome is in the hands of U.S. car buyers, who have far more choices than ever before and a lot of anxious auto executives hanging on their decisions...
...usual, King's prose is fast, simple and sloppy. He has young Beaumont in 1960 use the current slang "get off on," meaning enjoy, and lets an elderly English professor say he will "loan" the hero a car (old pedants say "lend"). The climax has the brutish Stark absurdly trying to write another novel to keep his ectoplasm from sloughing away in rivulets of goo. Characterization is perfunctory, with an odd exception: Beaumont's eight- month-old twin babies are vividly and charmingly described. For King fans this may be the sort of thing that sustains the myth that...