Word: carli
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Dates: during 1990-1999
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Nothing special happens to Gordon in Bristol. He gets into a minor wreck and finishes in sixth place, with his car literally duct-taped together. The week after that, in Goody's 500 in Martinsville, Va., he stays close enough to win but finishes a frustrating third. For the first time in four years, race fans who despise him are smiling...
Mark Martin, the health freak who got other drivers to hire personal trainers to keep up with him, lifts weights at 5:45 every morning. "I used to drink too much, and I lived on cheeseburgers and French fries. But the new generation of race-car drivers is going to have to be athletic." On a hot day, a driver can start to fade at 400 miles. "Being in shape could make the difference not only between first or second place but between living and dying," Martin says...
NASCAR likens car racing to ice hockey in its appeal--mostly white, yes, but diversifying. NASCAR has a handful of black crew members and drivers, and one team is owned by basketball legend Julius Erving and former pro-football star Joe Washington. "Whether you're selling soft drinks, snack foods or a sport, all good marketers know it is important for every single person to want to buy their product," says France. "It is no different...
...shirt has a little sketch of Gordon's car upside down and the words THE WAY IT SHOULD BE. Just up the road, Doris' husband Todd is making a sale to a Missouri man who says, "He's a little cocky, but he's from the north...
...hear some private mutterings from other drivers about Gordon's success and about how all the money translates into a better car, a bigger advantage and ever more exposure. "But when Jeff goes on the Letterman show, he takes all of us with him," Petty says. "His success has been great for NASCAR and every...