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...Read "The World's Cheapest Car Debuts in India...

Author: /time Magazine | Title: Made in India: The $12,000 Electric Car | 7/21/2009 | See Source »

...Reva officials say they are improving their cars and plan to sell 8,000 vehicles next year after the new factory opens. In May, the company began equipping Revas with more-powerful lithium-ion batteries that increase range to 75 miles (120 km). A new model with sportier looks and upgraded electronics is expected to be launched by 2010. (Watch TIME's video about charging your electric car for 60 cents...

Author: /time Magazine | Title: Made in India: The $12,000 Electric Car | 7/21/2009 | See Source »

...Despite Reva's relatively low cost, consumers may not be convinced, especially in India, that the car can compete against similarly priced gasoline-powered family sedans. "Reva is yet to hit the price-performance equation," says Mohit Arora, senior director for India for J.D. Power market research. According to Pawan Goenka, president of Mahindra & Mahindra's automotive business in Mumbai, "The challenge is to make the economics work in a price-sensitive Indian market." For electric cars, "performance and range are major bottlenecks," he says. (Read "Coming to an Ex-Car Dealer Near You: Pickups from India...

Author: /time Magazine | Title: Made in India: The $12,000 Electric Car | 7/21/2009 | See Source »

...Maini, who as a student at the University of Michigan in 1990 built a solar-powered electric car, says he aims to "sell at price parity with conventional cars," a goal that will be easier to reach if production and sales volumes are increased...

Author: /time Magazine | Title: Made in India: The $12,000 Electric Car | 7/21/2009 | See Source »

...Reva may have one factor going for it: "It has a first-mover advantage," says Hormazd Sorabjee, editor of Mumbai-based AutoCar magazine. He adds that the Reva could become "the Nano of electric cars," referring to the world's cheapest car, the Tata Nano, which sells for about $2,000. But that mantle may not have time to stick. India's Tata Motors, in partnership with the Norwegian electric-car research-and-development firm Miljoebil Grenland, plans to launch an all-electric version of the Nano in Norway early next year...

Author: /time Magazine | Title: Made in India: The $12,000 Electric Car | 7/21/2009 | See Source »

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