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...Despite the dominance of hybrids, smaller automakers including start-ups like Tesla Motors in the U.S. and several Chinese car companies see EVs as a chance to gain ground on larger rivals, especially in an era of high fuel prices and a more environmentally conscious public. Fuji Heavy Industries, the maker of Subaru, announced on June 4 its rollout plans for its Stella EV, which has a sticker price of $48,000 and a range of 90 km. The company will begin delivering the vehicles around the same time as Mitsubishi (late July) and expects to produce about 170 units...

Author: /time Magazine | Title: In Japan, Testing the Market for All-Electric Cars | 6/9/2009 | See Source »

...hybrid market has taken off with about half a million units in global sales in 2008; cars made by Toyota and Honda accounted for 90% of those sales. For Japanese consumers who want to buy a hybrid this year, there's a waiting list. Toyota launched its new Prius in May, on the heels of Honda's launch of the Insight, a cheaper subcompact hybrid. In Japan, the Prius grabbed the top spot for new car sales (nearly 11,000) last month followed by the Insight in third, according to the Japan Automobile Dealers Association...

Author: /time Magazine | Title: In Japan, Testing the Market for All-Electric Cars | 6/9/2009 | See Source »

...pictures of the world's cheapest car...

Author: /time Magazine | Title: In Japan, Testing the Market for All-Electric Cars | 6/9/2009 | See Source »

...takes to replenish batteries. "You go out for the day and you don't want to get stuck," says Richter. A full charge for the i-MiEV takes 7 hours; a quick charge of 80% takes 30 minutes. Mitsubishi's development group wanted to ease concerns by making a car with a range significantly greater than the average daily commute of about 25 miles (40 km) in Japan's urban areas. But until charging stations become prevalent in cities, worries will remain. "Infrastructure and driving range - it's kind of a chicken and egg situation," says Kenichiro Wada...

Author: /time Magazine | Title: In Japan, Testing the Market for All-Electric Cars | 6/9/2009 | See Source »

...make EVs an easier sell to those who might be put off by a high initial cost, Richter says, car companies are getting creative about pricing - for example, by allowing buyers to lease expensive battery packs to spread the cost over the lifetime of the car. The electricity required to run an electric car costs about a penny a mile, he says, compared with 10 cents a mile for a gas-powered vehicle. "Think of a battery as part of the fuel of the car," says Richter. "When you buy a new car you don't buy 10,000 gallons...

Author: /time Magazine | Title: In Japan, Testing the Market for All-Electric Cars | 6/9/2009 | See Source »

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