Word: carlies
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Subaru's customers are, the company admits, a little oddball. How else do you explain the fact that Subaru of America was the only car company to increase unit sales last year? Subaru buyers tend to be overeducated; they buy less car than they can afford and hang on to it forever. "They pay cash, and then you never see them again," says Tim Mahoney, Subaru of America's chief marketing officer. At least not for an average 7.3 years, when they return like migrating carbirds to buy another one. Recession...
...Loyalty can help you do that, and Subaru has leveraged its existing customers, who identify more with their cars than perhaps is healthy. "If you stop a Subaru owner at sporting event, ski slope, shopping center, they'll tell you, 'I love this car,' " says Mahoney. And being the opinionated-bumper-sticker type, they are more likely to recommend the brand than even Toyota or Honda owners...
...Miracles, The Temptations, The Four Tops, Diana Ross and the Supremes, Gladys Knight and the Pips, The Jackson 5, Stevie Wonder, Marvin Gaye. All became part of what would come to be known as the Motown Sound. It is rumored that Gordy modeled his hit factory after the Detroit car assembly line that he knew so well: Make a good product, then make something similar, and make it quick. Over here were the songwriters - Robinson and the team of Eddie Holland, Lamont Dozier, and Brian Holland (Holland-Dozier, Holland, or H-D-H). Over there was the talent - Stevie Wonder...
...lead singer and his or her backup vocalists, driving bass lines and foot-slapping drum parts. In his still essential Motown history Where Did Our Love Go? Nelson George writes, "Motown chief engineer Mike McClain built a miniscule, tinny-sounding radio designed to approximate the sound of a car radio. The high-end bias of Motown's recordings can be partially traced to the company's reliance on this piece of equipment." They knew people would be listening on their car stereos and on their transistor sets and they were going to do what it took to make their songs...
...Julie Andrews' Cinderella in a Rodgers & Hammerstein musical for TV and hawked Muriel Cigars ("Why don't you pick one up and smoke it some time?"). She lent a pert glamour to the TV shows of immortal zany Ernie Kovacs, whom she married in 1956 and lost in a car crash in 1962. Lois Nettleton, 82, was married to another midcentury comedy genius, radio spieler Jean Shepherd; but her forte, when she got the chance to display it, was in elevated drama: as Blanche in a 1973 Broadway revival of A Streetcar Named Desire, and in her Emmy-winning role...