Word: carlsons
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...compete with a large school and what they put up, it's crucial for every small Division I school to have a key marketing department and play a large role in producing enough money to support the department and the sports in it," says Trevor Carlson, Dartmouth's interim assistant director of marketing...
...advertising has been a lot for an Ivy school in the past few years," says Carlson. "It used to be almost zero, but in the past three years it has boomed...
Dartmouth's aggressive approach toward sports advertising is the brainchild of Brandon McNeil, the school's sports marketing head until late last year. Carlson says McNeil single-handedly made Dartmouth a leader in corporate promotions...
...parents, a growing network of private schools-heavily subsidized by the government-now gives them a range of choices. Ekenberg estimates that a fifth of the children from Olofstorp attend private schools. "A surprisingly high percentage of immigrant parents also choose private schools," notes Lärjedalen official ?sten Carlson. "If you thought they are forced to choose [public school] because they don't know any better, it is simply not so." Interestingly, for immigrant parents the key criterion in selecting a private school is usually the quality of Swedish language instruction, a subject which they, like their Swedish counterparts...
...They say they are committed to the community," Carlson said. "But they are insincere...