Word: carly
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Dates: during 1920-1929
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Practically every 1929 model motor car has been completely redesigned or considerably improved in its body design. (Fisher made most of the bodies; Briggs...
Murray and Budd a goodly number.) In general, the new models taper from rear to front. That gives roomy back seats. By widening rear axles, manufacturers have obviated the unsightly overhung bodies of past years. Very few open cars are now made. The closed bodies are slung very low. Triplex and Duplex safety glass appear in almost every expensive car and in the windshields of cheaper makes. Chromium, non-tarnishing metal, is used almost universally in lamp rims, hub caps, door handles, bumpers and other trimmings. Body colors are subdued, more blacks appearing than for several years...
Appearance (to please ladies) remains the chief car-selling point. Next comes speed; then brakes, pickup, durability, price. The cheaper cars developed a new market during 1928 among people who own luxurious cars and can use an auxiliary gadabout...
...possible to economize by making one's own parts. It often is cheaper to buy from a large-scale parts factory. In a list of 93 models, for example, 13 used Lycoming motors, 14 Continentals. Ford, famed for controlling all manufacturing steps from raw material to finished cars, last week had contracted to buy batteries, tires, bodies, shock absorbers from outside companies.* All manufacturers seem to give good value in 1929 cars. The table on p. 43 shows comparative prices. Often where prices are close together, they differ because one maker provides more or less fittings and accessories than...
Estimated average value of a 1928 car was wholesale $650, retail $876; of a 1928 truck wholesale $709, retail $955. The difference between wholesale and retail prices paid for freight, storage, interest, dealer's profit...