Word: carly
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Dates: during 1940-1949
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Devergie, a commuter and a member of the Orchestra, put the oboe in his car when he left his Beacon Street home. He stopped briefly at Dudley and then crossed the river to play in the Dudley Adams House football game...
After eating, Loewy descended ten floors to his spanking new 1950 Studebaker convertible waiting at the curb. That he had designed too-along with all the Studebakers since the war-and thereby helped set a new fashion in automobiles. Loewy's own car had a few special flamboyant frills: a plastic tailfin, a tiny gold grilled air scoop above the emblem on the hood, recessed door handles, porthole windows and other eyecatchers to start pedestrians' tongues awagging with-the name of Studebaker− and Showman Loewy...
...first which is designed to be hung up flat against a closet wall. Foley Bros, department store, in Houston, was the first department store designed so that a shopper could walk through the store making purchases, and have them all waiting for her when she returned to her car in the store garage. Though Loewy's work does not have the imaginative sweep of Designer Bel Geddes' visions of triple-decked planes, rotary airports and submarinelike ocean liners, he has a greater influence on current design and modern living than any other designer simply because...
Flash of a Knife. In 1943 when he began designing the first postwar Studebaker, Loewy decided that current cars were too bulky, too laden with chromium "spinach and schmalz," and had too many blind spots for the driver. What he wanted was slimness, grace and better visibility. To his staff he mapped the grand strategy: "Weight is the enemy . . . Whatever saves weight saves cost. The car must look fast, whether in motion or stationary. I want it to look as if it were leaping forward; I want 'built-in' motion ... If it looks 'stopped...
...peacetime records for sales and profits. Not all Studebaker dealers liked the 1950 models which came out last August. Some did not like the rocketlike hood and nose air intake that resembles the 1949 Ford. But Loewy's answer is in the sales. While most other independent car-makers were having rough going, Stukebaker sold more cars in September than any month in its history. From receivership less than 15 years ago, Studebaker has climbed back, is now the biggest independent-a smaller fourth to the Big Three...