Word: carly
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Dates: during 1940-1949
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Repossession. In Springfield, Mass., when James Smith told the court that he could not pay a $50 traffic fine, Judge Ralph S. Spooner suggested that he raise the money by selling his car...
...shakeup, Wilson also juggled around the men who make the cars, the five car-division vice presidents, who are, in effect, big manufacturers on their own. They are: Cadillac's Jack Gordon, 48, crack engine man, who worked ten years on the new Cadillac engine; Chevrolet's W. F. Armstrong, 49, a cherub-cheeked man who is nervously cheerful about his big job of staying ahead of Ford; Buick's Ivan L. Wiles, 50, a tall, greying statistician who moved up from comptroller into Red Curtice's job; Oldsmobile's Sherrod E. Skinner...
...pointed out that G.M.'s prices had not been out of line, that there had also been "profits for the customer." He asked the Senators to step outside. There, he had parked a 1929 Buick and a 1948 Chevrolet. The Chevvy, faster, more powerful and a bigger & better car, actually sold for fewer dollars than the Buick...
There was no hope for that until the buyer's market had brought something like prewar sales conditions. Charles Erwin Wilson did not look for it until the prices of late-model used cars were at least 25% under new car prices. That seemed some time off; despite the used-car slump, most G.M., Ford and Chrysler "new" used cars were still selling at over the list prices last week. Thus, most automakers thought that car prices would stay where they were for a long time. As for Wilson, who wanted prices to come down, too, he said...
...Force of habit and force of salesmanship, as much as ability to pay, determine which car is bought. Over the years Buick has become the "doctor's car" because it looks prosperous but doesn't sound too expensive. Between Chevrolet, Pontiac and Olds, the choice is often dictated by the necessity of keeping up with the Joneses. And the snob appeal that sells many Cadillacs can work in reverse: many a man who can afford one buys a Buick instead, for fear the neighbors will think he is putting on airs...