Word: carly
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Dates: during 1950-1959
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...Small Cars. Studebaker has placed all bets on a square-looking small car, with Hawklike grille, called the Lark. It is 175 in. long (v. 209.1 in. for the '58 Chevy), but roomy inside because the company saved space by slicing down the front end and the rear bustle. "Everybody likes the pictures," said Salesman Jim Hockney of Manhattan's Studebaker-Packard Salon Inc. "We have orders, with deposits, for 40 cars-which is just 39 more than we had last year at this time." The new American Motors Rambler is almost the same...
Ford is up to 6 in. longer, sports 29% more windshield area and a superenamel finish that needs no waxing for the car's lifetime. It has single taillights, parking lights in the front bumper. Ford will recommend regular instead of premium gas (saving: up to $1 a tankful). Beamed Sales Manager Marvin Cahn of Manhattan's Ralph Morgan Motors: "The new Fords won't be displayed till Oct. 17, but we have firm orders for 400-double last year...
...slow-rolling middle-price range, Ford has lengthened Mercury's wheel base 4 in. The car will move out during November, much sleeker, with less chrome than the '58 Mercury. There will be 35% more window space; instrument panels have been moved forward 6 in. for greater legroom. Ford's Edsel and Lincoln will get minor facelifts. About December the company will bring out a hybrid Ford with the body of a Fairlane and the roof of a Thunderbird. Called the Galaxy, it will sell for somewhat more than the '58 Fairlanes, which ranged from...
Charm & Dignity. As the cars have changed, so have selling practices. To inspire some smart-selling hustle, many salesmen have been taken off salary and put on straight commission. For the feminine touch, Fohrman Motors (Chrysler) hired saleswomen, because "women influence car buying so much that it is best to cater to their wishes. No man can really understand what it means to get into a modern car wearing a hobble skirt...
...Murrays are ever on the lookout, will go a long way to study a new dance. Their current specialty, researched in the Caribbean: the stiff-legged merengue, an old folk dance that some say got a new lease on life after Dominican Dictator Rafael Trujillo was injured in a car accident, could not limber up to the beguine or bolero...