Word: carly
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Dates: during 1950-1959
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...charge that also makes him particularly angry is that the recession was brought on by overexpanded credit selling of cars in 1955. "I think there was a coinciding then of two factors," he said. "The economic boom coincided with a freshness and newness of car models not seen for a long time. You had the panorama windshield and other improvements. The dealers got excited about the product. In their excitement they may have overtraded. But the fundamental fact was the business excitement...
...average American's attitude toward cars changing, with more interest in low-cost transportation than in the appearance of the car? Such theories, said Donner, "were just rationalizations for not 'buying a car. Lots of this sort of attitude would change overnight if economic conditions change, especially if we have a fresh new product-and speaking for G.M., we are going to have a fresh new product...
Donner admits he does not fully understand the reasons for the small-car vogue, but he is in no rush to order basic changes in G.M.'s product line. "I don't know for sure what it^ means, but I can tell you this-before we move at G.M., we will be sure. What would you do if you were Chevrolet and had the responsibility for selling a million and a half cars a year...
...car is a whole series of engineering compromises. To get economy you have to sacrifice something else. The economy cars we have examined usually have low weight and low performance. You can't have everything. The successful manufacturer is the one who makes the best guess not on what the people say they want, but on what they want and are willing...
...upgrade housing, plus a trade-in program that will assure interim financing for older houses while they are being exchanged for new ones, and at the same time cut red tape and closing fees to make it almost as easy to trade in a used house as a used car. This will enable families to buy up or down the line in house size, neighborhood or price range as changing family fortunes and needs dictate...