Word: carly
(lookup in dictionary)
(lookup stats)
Dates: during 1950-1959
Sort By: most recent first
(reverse)
...Hearing that, Detroit wags recalled the time when Big Bill Knudsen, G.M.'s late president, boasted to Adman Bruce Barton that a certain new-model Chevy was "almost the perfect low-priced car-and it will really become perfect next year when we make one small change." Barton bit hard. "What change?" Deadpanned Bill Knudsen: "We're just going to hang a small hammock under the chassis. Catch all the goddam parts that fall...
Hopefully, Ed Cole says: "The bulk of compact-car sales will probably come from an expansion of the market." But he is well aware that the compacts are bound to cut into sales of existing models. "If our Corvair moves some other cars off the road, well, that's too bad. But any time we bring out something that gets the focus of attention, it helps business. Anything that stimulates interest in autos is bound to stimulate the economy...
...buyers will not even want the automatic shift, will prefer the stick shift on the floor to get back the "feel of driving." Thus the Corvair, with the minimum extras needed, will run several hundred dollars under the Biscayne, and as much as $2,000 under the most expensive car in Chevy's line, the Impala. One thing that will help Chevy salesmen is the fact that the Corvair will have only a four-door, seating six passengers, at the start. Next January Cole plans to bring out a two-door hardtop with a stepped-up engine designed...
...greater worries plague the used-car dealers. They fear that the compacts, priced in the same range as late-model used cars, will wreck their market. If that happens, the market for new cars would be hard hit; if a motorist cannot get a fair price for his old car, he will not be eager to trade it in on a new car. On the other hand, some optimistic secondhand dealers argue that the buyer in the $2,000 class will prefer a roomy, late-model car to a compact. "The man who has been in the habit of buying...
American Motors' President George Romney, whose hot-selling Ramblers sped the entry of the Big Three into the compact race and now hold a commanding lead, argues that the big companies will be in trouble from the moment they jump into the smaller-car field. But not Rambler. "We will make and sell more than 500,000 Rambler '60s." Studebaker-Packard also expects a lift for Lark, up about a third to 200,000 sales. "Of one thing I'm certain," says Romney, "the one who is not going to be hurt is the customer...