Word: carly
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Dates: during 1950-1959
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Tanksgiving Day. Near Pryor, Okla., after discovering that somebody was stealing gasoline from drums on his farm, crafty Elmer Southern filled them with water, was rewarded a few days later by seeing three boys pushing their car on a nearby road, called the sheriff to come and nab the crooks...
Automobile sales will rise to 7,000,000 from 6,000,000 this year, in line with the rising U.S. population and a 6% increase in disposable personal income, said Louis J. Paradise, chief statistician for the U.S. Department of Commerce. But car production will be held down for several months because of the steel strike...
First to be warmed was the railroad industry. Freight-car loadings jumped 14% for the week to 638,408 cars, the largest traffic since the 697,633 cars loaded in the last week of June. Even the steel industry's biggest and hardest-hit customer, the auto industry, began to thaw. General Motors, which had shut down its plants, began to call workers back to resume making parts. Ford put its operation on five days, and scheduled overtime on the Falcon, Thunderbird and Lincoln. (But Chrysler laid off more workers, stopped production of its Valiant.) With American Motors...
Right "Personality." What happened? As it turned out, the Edsel was a classic case of the wrong car for the wrong market at the wrong time. It was also a prime example of the limitations of market research, with its "depth interviews" and "motivational" mumbo-jumbo. On the research, Ford had an airtight case for a new medium-priced car to compete with Chrysler's Dodge and DeSoto, General Motors' Pontiac, Oldsmobile and Buick. Studies showed that by 1965 half of all U.S. families would be in the $5,000-and-up bracket, would be buying more cars...
After the decision was made in 1955, Ford ran more studies to make sure the new car had precisely the right "personality." Research showed that Mercury buyers were generally young and hot-rod-inclined, while Pontiac, Dodge and Buick appealed to middle-aged people. Edsel was to strike a happy medium. As one researcher said, it would be "the smart car for the younger executive or professional family on its way up." To get this image across, Ford even went to the trouble of putting out a 60-page memo on the procedural steps in the selection of an advertising...