Word: carly
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Dates: during 1950-1959
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...numbers. What they were up to was a startling vocal and verbal imitation of instrumental jazz, particularly the big-band style of the 1930s. The whisky drinkers, like the trio's record fans, dug the act with the fervor of a bunch of auto buffs at an antique-car rally...
...American dinosaur, to Romney, is the long, low, chrome-laden U.S. auto, i.e., any car of his Big Three competitors. Where does he hunt it? At conventions, Rotary meetings, congressional hearings, wherever he can find a platform or a soapbox. He closes in on the quarry with a verbal barrage. Back and forth he rocks, clenching his fists, screwing his handsome face into an intense mask. Out shoot the words in evangelical, organlike tones; down flies his big fist to shake the dust from the table...
...other hand, Romney will have a problem with some of his dealers. Some 30% of them are auto bigamists; they sell a Big Three car as well as the Rambler, will probably carry the Big Three's line of small cars (though only Chevrolet, Ford and Plymouth dealers, of which Rambler has practically none, are expected to). Romney hopes that his hard core of 2,800 dealers will stick with Rambler. During the industry's 1958 slump, Rambler saved many of them; last year they made a 2.8% profit on their total sales v. .2% for the average...
...grave, the butt of countless jokes ("Did you hear about the man who was hit by a Rambler and went to the hospital to have it removed?"), and given it a new and vibrant lease on life. More remarkable, he has done it all by selling an "economy" car that, in 1956, actually cost $4 more than the Big Three's cheapest car (it is now $311 cheaper), and that takes an expert driver to get the company-boasted gas mileage (more than 30 miles to the gallon). Snorts a General Motors executive: "Romney's been selling...
...Rambler's success, the Big Three are not hurting much. Last week the auto industry showed promise of the first spring pickup in sales since 1955, chalked up a record near two-year, midmonth high of 174,780 new car sales. Automen are confident of a 5,500,000-automobile year. That is good news for George Romney; the more car sales, the bigger the share he expects...