Word: carly
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Dates: during 1950-1959
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...female-catapulted Columnist Edwards, 48, into the top woman's job in British journalism: assistant editor of Lord Rothermere's Sunday Dispatch (circ. 1,834,859). The Sunday Dispatch won Anne away from Beaverbrook with the fanciest offer ever made an English newswoman, including a pale blue car, an endowment policy that will put away some of her salary tax-free for old age, a fat expense account, and well over $20,000 a year...
...hard battle, well fought by both company and community. Almost from the moment he took over in mid-1956, President Churchill, who made his mark as Studebaker's top research engineer, realized that the company's salvation lay in scrapping its big-car line for a single, easy-to-build, low-priced small car that did not have to compete on the Big Three's terms. In January 1958, Churchill gathered his top executives and put the question to them; at the end of the less than two hour meeting, the decision was made...
...Churchill often worked in the same room with his development team, consisting of five designers and 16 engineers. The trick was to do the job on a shoestring. The team found a way to revamp the dies from last year's models, use them to stamp the new car's sheet metal; all parts were bolted together instead of expensively welded; front and rear bumpers were made identical; the front sheet metal assembly was reduced to six pieces. In seven months the Lark was ready. Total development cost: less than $3,000,000, v. an estimated $150 million...
...Angeles. By the desert's curious standards, Salton City is something of a bargain. Though the summer heat is high (up to 125° F.) and the land is low (234 ft. below sea level), there is water and there is a major highway (U.S. 99). By car and plane, buyers hustled to the sun-struck sands and low-lying, spiny, green clumps of greasewood along the shores of 30-mile-long Salton Sea. There they plunked down $1.2 million in one week, bringing to more than $30 million the total for lots purchased in the first Salton...
Battery Booster. For motorists whose batteries run down in winter from too much low-speed, nighttime driving with heater and defroster, Consolidated General Products of Houston announced a generator overdrive to help charge the battery. At low driving speeds the overdrive speeds up the generator, cuts back at regular car speed. Price...