Word: carly
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Dates: during 1960-1969
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...alleges that auto manufacturing executives lied by contending that it would be "technologically impossible" to introduce new exhaust-pollution-control devices on all 1966 models. They finally did so, says the Justice Department suit, only because companies out side the auto industry had developed similar devices. Detroit's car companies are also accused of using a cross-licensing agreement to restrict the prices that they would pay to outside companies for pollution-control patents...
Tire fast life decelerated sharply at 5 a.m. one day in 1952. Gianni was racing to Monte Carlo from a party in Cannes when his car skidded into a meat truck. He spent three months in a clinic in Florence. The accident left him with a stiff right leg-he still limps -but he denies any personal trauma besides distress that "I had not been able to let my friends know I would be late for lunch." Within a year, he settled down in Turin and, at 32, he married swan-necked Princess Marella Caracciolo di Castagneto. As Gianni...
...paternal technocrat who had been old Giovanni Agnelli's choice to rebuild Fiat after the war. With Mussolini gone, Valletta found an even better patron: the ordinary Italian consumer. In 1953, he brought out the tiny, tinny Fiat 500 model. Italy's first cheap mass-produced car, the 500 fit Valletta's prescription for something that could be made at the lowest possible cost, yet still be "a complete automobile." Italians dubbed it the "Mickey Mouse," and it proved to be for them what Ford's Tin Lizzie had been to Americans after World...
Almost alone among European car makers, Fiat has adopted Detroit's successful technique of expanding its model lines as its market grows more affluent. In 1964, Fiat introduced its 850, a mightier mouse but cheap enough (at $1,280) to sell well in that year's recession. Since then, largely at Gianni's urging, Fiat has followed Il Boom with medium-priced cars and then luxury models. In all, the company now builds 20 models, including its sporty 124, which is becoming Europe's Mustang, and the Fiat-Dino, a 120-m.p.h. job that costs...
Despite that, Agnelli has shown that he knows how to run an auto company, although he concedes that "I haven't the slightest idea how to build a car." Unhappy about some deadwood that had piled up under Valletta, Agnelli imposed a U.S.-style rule of retirement at 65 and promoted much younger men. He has also radically decentralized management in the belief that "it doesn't do any good to sit on the heads of your executives." Fiat's managers bring him only major decisions, but on those, Agnelli is the ultimate authority. Under...