Word: carly
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Dates: during 1980-1989
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Take auto racing. Cars look like bicycle racers nowadays. Of course, there are the one or two main sponsors featured prominently on the car's rear quarter panel and hood...
...kind of advertising peculiar to the NASCAR circuit. If you look carefully enough, you will see some 40 four-by-six-inch ads for oil, gas, rubber, and equipment crammed onto the front fenders of these racing machines. The stickers are the same on almost every other car, which may mean that these products are the "official" products of NASCAR...
...long run, GM expects to rely heavily on advanced technology to turn out the kinds of cars that people want to buy. Eager to demonstrate high-tech pizazz at the show, the company unveiled five "concept" models -- futuristic versions of GMC, Chevrolet, Pontiac, Buick and Cadillac vehicles. One, the Pontiac Banshee, resembles a spaceship on wheels, with a canopy top that opens like a jet fighter's. Instead of a rearview mirror, the Banshee has a TV camera in the back of the car that feeds a picture to a dashboard monitor...
...show how its engineers are using computers to speed the process of creating new cars, GM set up a design studio at the Waldorf, where a prototype sports car called the SRV-1 was under construction. Designers explained a computerized voice-recognition system that enables a driver to operate the radio, for example, simply by saying "Turn up the music" or "Change the channel...
Impressive as these devices are, it may be some time before many of them are available in GM cars. The company is still struggling to streamline a lumbering bureaucracy that has slowed a new car's progress from drawing board to showroom. In fact, some of the new technologies that GM was showing off last week -- like the Quad 4 engine that offers eight-cylinder power in an economic four-cylinder design -- were first offered in similar form in cars built by competitors...