Word: carly
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Dates: during 1980-1989
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...crusade against drunk driving has gained an ingenious new weapon: the breath-test ignition lock. The auto's ignition is linked to a breath-alcohol measuring device, and it becomes impossible to start a car unless the driver is sober. Already used in some states, including Ohio, Maryland and Michigan, and pending in a dozen or so others, the locks will undergo their first systematic trial in California by summer...
...manufacturers, Guardian Interlock Systems of Denver and Safety Interlock of Carmel, Calif., claim that built-in safeguards make it difficult for drivers to use compressed air or borrow a breath of fresh air from a friend. One unsolved problem: how to prevent a tipsy driver from borrowing a car that has not been drunkproofed...
Avon Rent-A-Car in Los Angeles offers customers some of the world's classiest autos, including Rolls-Royces, Porsches and BMWs. Naturally, the company also expects its clients to have some class and certainly to be above petty vandalism. But Avon President Stuart Silver reports that more than half of last year's 12,000 rentals came back without the rear license-plate frame. The frames have Avon Rent-a-Car printed on them, and Silver reasons that customers who shell out $350 a day for a Rolls-Royce Corniche convertible "want everybody to think it's their car...
Many competitors avoid the problem by keeping the words rent-a-car off their frames. Silver, meanwhile, has tried unsuccessfully to secure his frames with a variety of bolts. He now accepts the ripoffs as part of the cost of doing business and hopes the minority of frames that stay on the cars get noticed. Says he: "It's still a good way to advertise...
...officer in the company, behind Chairman August Busch III, amid a spreading executive-suite scandal. Just two weeks earlier, three other senior officials left the company after allegations that a St. Louis advertising agency gave kickbacks to two of the executives and a Porsche sports car to the third. Though Long has not been implicated, he said he assumed "full responsibility" for the actions of his subordinates...