Word: carly
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Dates: during 2000-2009
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...Reinvention" campaign, a 60-second TV spot that hit the air on June 2, is remarkable for its unusual tone. "Let's be completely honest," it begins. "No company wants to go through this ..." If starting with contrition is an attention grabber, especially for a chest-thumping car company, even more so are the images that flash across the screen as the ad turns to its next theme: "Reinvention is the only way we can fix this, and fix it we will," the narrator intones over footage of people streaming out of public transport, a runner with a prosthetic...
...turning positive for the year. But all that misses a looming reality. American consumers, whose overspending largely got us into this mess, are still under massive pressure, owing to the record debt they racked up during the boom years. People are unwinding those burdensome obligations - from mortgages to car loans to credit-card debt - as fast as they can, but the process is sure to take years, and until it is complete, the economy can't fully bounce back. "Even though we're probably past the worst in the business cycle and probably even in the bear market...
...pictures of the world's cheapest car...
...make EVs an easier sell to those who might be put off by a high initial cost, Richter says, car companies are getting creative about pricing - for example, by allowing buyers to lease expensive battery packs to spread the cost over the lifetime of the car. The electricity required to run an electric car costs about a penny a mile, he says, compared with 10 cents a mile for a gas-powered vehicle. "Think of a battery as part of the fuel of the car," says Richter. "When you buy a new car you don't buy 10,000 gallons...
...With more than 1,000 new hooks that developers can tap into, third-party iPhone programmers are having a field day with the 3.0 operating system. The iPhone is becoming a platform for precisely the kind of cheap and disruptive technologies that fuel start-ups. The car-rental company ZipCar, for instance, showed off an app that lets you lease a car from your phone and points you to the parking space of the car itself. When you get close to the car, the iPhone can unlock the automobile as if it were a key. Seriously, how cool is that...