Word: carly
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Dates: during 2000-2009
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...turn this around, it's exactly the same thing happening with the husband. Around 60% of all car purchases today are decided by the woman in the family. And when a neighbor asks the husband why he bought the car, he cannot say, "My wife loved the pink interior design in my car." That's basically saying, "I'm totally controlled by the woman at home." So what he's going to say is, "Did you know this window can close at 82 m.p.h.? It's the fastest-closing window in the world." And the neighbor will say, "That...
...companies are trying to find the triggers they have to pull on in order to make people feel comfortable about spending money. The best example of that was Hyundai, which said you can return your car within a year if you lose your job and get a refund. That's a major change you will see in marketing. And then you will see companies start to build the very functional, practical dimensions of their brands. If you take Louis Vuitton as an example, they will say, "In the future, when you buy a Louis Vuitton bag, it's not just...
...that bag, but I'm not going to buy it today, I'm going to wait one day and if I really love it so much I'll come back and buy it." Now we do know from our research studies that 60% of consumers will not buy the car or the bag the day after, simply because the dopamine is falling down to a level where you can't justify going back to the store...
...really nice day. Then you hear a bang. Everyone looks up, and you see people flying through the air.' PETER VON DE VORST, Dutch journalist, after a driver plowed his car into spectators at a royal parade in Holland, killing seven...
...that goes for transportation and the 34% that pays for housing. Cataloging expenses using software like Quicken or Mint.com or jotting them down, may be annoying, but it can be life-changing. "It gets people thinking when they realize they spend five times as much on their car as they do on recreation," says Robert Manning, a consumer-finance research professor at the Rochester Institute of Technology...