Word: carmenet
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...ingenious ways to boost sales and instill brand loyalty. Traditionally, wineries have been financed by bank debt or their owners' wealth. Now a few vineyards are selling stock to the public. A pioneer example is the Chalone Wine Group. In addition to Chalone Vineyards near Monterey, Chalone owns Acacia, Carmenet and part of Edna Valley. Although the shares have never paid a dividend since they were first marketed in 1984, the 10,000 or so stockholders have become enthusiastic ambassadors for the group's wines. One reason: anyone who owns at least 100 shares is invited to an annual celebration...
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