Word: carnivaleers
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A carnival-like atmosphere surrounded the match between the two squash powerhouses as the George A. Kellner Squash Center welcomed a packed house—including fans who painted their chests and others wearing capes. T-shirt sales and introductions conducted over a public address system added to the spectacle...
Micky Arison thinks so. Arison is CEO of Carnival Corp., the cruise-industry behemoth that bought the venerable but floundering Cunard Line, which operates the QM2. "The concept of the Queen Mary was the reason for the acquisition," Arison says. Plans to build the big liner were announced within months...
Cunard's famous flagship, the QE2, had a steady business crossing the Atlantic but has aged, as have its passengers. Carnival, on the other hand, made its reputation (and Arison a fortune estimated at $4.4 billion by Forbes magazine) by attracting younger passengers onto modern, glitzy ships, where the casinos...
Ship owners have learned to protect profits even with soft demand. Ships have become bigger, and "economies of scale really work" on cruises, says John Maxwell, a leisure-industry analyst at Merrill Lynch in New York City. Ways of extracting extra money from passengers have become more sophisticated, like TV...
Also, in a time when fear of terrorism is widespread, ships--unlike hotels--can take advantage of their mobility, shifting routes away from geopolitical hot spots. Since Sept. 11, cruises through the Suez Canal or to countries like Indonesia have been replaced by trips to Alaska, the Caribbean and South...