Word: carpano
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Robert Shaw, the public relations director at Blackcomb, near Vancouver, Canada, estimates that snowboarders provide 40% of the business there. French ski giant Rossignol-Dynaster has seen its snowboard production increase 100% in the past three years, and according to product manager Jean-Karl Carpano of Rossignol, "We could see every other person on a snowboard by 2005." There are some isolated ski areas that prohibit snowboarding, but the vast majority caters to the ever increasing numbers of boarders who want to tweak the halfpipes and bonk some fat air (ride the parabolic-shaped chutes and hit a really good...
...Italians have taken to business gift giving with a frenzy, heavily favor French champagne or Italian spumante, Scotch and cognac. Martini & Rossi, Cinzano and Carpano all send out packages or cases of their best vermouth. ENI, the government-owned petroleum combine, gives champagne in decorative holders; IRI, the industrial combine, sends cases of high-quality Maccarese wine. No one cleans up in Italy like the Italian police. Companies have taken up the custom, long observed by the populace, of giving them presents at Epiphany. One result is that on Jan. 6 it is often difficult to spot a traffic...
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