Word: carpe
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...kodak chief executive officer Daniel Carp focus the future of photography for you just as sharply as he can: for all the talk about the digital revolution, the rumors about the death of film?and along with it, Kodak?have been greatly exaggerated. Sure, a growing number of shutterbugs are capturing pictures on microchips instead of silver halide. But more than 90% of us, he points out, are still happily taking shots the 19th century...
...Even as more people switch to digital cameras to share and edit photos online, Carp adds, they are going to need Kodak's paper, chemicals and technical savvy to complete the picture and make great prints. And in key emerging markets like China and India, where a digital camera can cost a month's salary, film will remain king for a long time. In the U.S., single-use film cameras are flying off the shelves as never before...
...leader," says Carp, a tall, hulking, 30-year Kodak veteran and an avid hoops player who took over the helm from George Fisher more than a year ago. "You trust your memories to a brand synonymous with pictures...
...that its first-quarter net earnings were off almost 50% from the prior year. More troubling to Wall Street was that Kodak, citing the soft outlook, backed away from its previous forecasts for the second half of the year. "These are my picture takers that companies are laying off," Carp told analysts. Kodak is adding to the pile too. As part of its streamlining, the company will cut 3,000 or so jobs from an already depleted workforce. As Carp put it, "I think we're a bit in the eye of a storm...
...digital age, Carp believes, Kodak will make most of its profits after, not before, a picture is taken, helping customers store and print their digital images in all sorts of new ways and charging a premium for the service. That means everything: adding borders or frames, turning color into black-and-white, eliminating red eye and fashioning posters, homemade greeting cards, glossy album pages, calendars, T shirts and maybe even wallpaper...