Word: carre
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Ancient Evenings, Norman Mailer ∙ Chronicle of a Death Foretold, Gabriel Garcia Márquez Heartburn, Nora Ephron Ironweed, William Kennedy ∙ The Little Drummer Girl, John le Carré Tzili: The Story of a Life, Aharon Appelfeld
...John le Carré, 51, on his hesitation at having his books made into movies: "No writer wants to see his ox turned into a bouillon cube...
...masked as an argument for American colleges in general, fooled a national radio network. Why? The $82.5 million drive was something of a news event. It was unprecedented for a college or for any public institution, explains Communications Director of Harvard's current $350 million fundraising campaign Joseph G. Carr Radio airtime, relative to other forms of media exposure, was considerably less expensive in 1958 than it is now. And the future of American colleges was a pressing concern--only, recently come to prominence--in the post-Sputnik, pre-Mercury days...
...MORE than anything else the show is a tribute to the 1950s' unquestioning acceptance of Harvard's stature. In contrast, the present Campaign is being handed no free publicity. A series of regional "kickoff dinners" in the last two years has reached most alumni, Carr says. Harvard fundraising, it seems, can no longer impose itself unexpectedly on radio listeners unrelated to the University. The complexity of the current Campaign--which "lends itself better to print journalism," says David W. Johnson '68. Publicity Coordinator--the high cost of radio airtime, and the fact that giant fundraising campaigns are now commonplace...
...underlying that explanation is a fundamental change in the educational hierarchy. Then, there was no problem whatsoever with having Harvard represent American colleges in general. Now, Carr says, if a radio station gave Harvard an hour-long plug--a highly unlikely occurrence--"then a lot of other institutions would expect the same for them." And rightly...