Word: carred
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Dates: during 1960-1969
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Because "computing is becoming al most as much a part of our working life as arithmetic or driving a car," the Pres ident's Science Advisory Committee has urged colleges to spend $400 million a year on computer instruction by 1971. It wants the Federal Government to help by sharing the cost of acquiring and operating the big machines...
...roll radio stations, brags that its main office is near "the grooviest shops in town." Competing New England Mutual Life Insurance will pay an employee $25 for persuading a friend to join the company, another $75 if the friend stays for a year. Avis rent-a-car uses prime-time television to advertise for car washers...
...time to exterminate the Volkswagen beetle, which has not changed much since it first began bugging the roads after World War II? West German Finance Minister Franz Josef Strauss thinks so - and in a recent speech he warned that VW had better begin to produce a car more attuned to contemporary demands for "performance, comfort and safety...
...Volkswagen sees it, the key to its resurgence is decreased taxes on gasoline and new cars, higher tax deductions for commuting by car, and government authorization of reduced auto-insurance premiums. Strauss has other ideas: "It had better consider which market is still particularly receptive to its product in the light of the increased demands of Western Europeans for comfort...
Lashing out at VW's proud heritage, Strauss concluded: "A great name is no longer enough. The needs of car buyers have grown." The Minister is a kind of case in point. Despite a vigorous attack on his own weighty problems, Strauss still tips the scales at 205 lbs. and fits better into his own BMW four-door sedan than into a beetle...