Word: carred
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Dates: during 1960-1969
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Richard M. Hunt, head tutor in Social Studies, conceded that "the generals may be changed," though he said the basic format of oral and written exams will remain the same. "The Committee on Social Studies is open-minded and will lend a favorable car to any reasonable proposal," he said...
...customized, homemade hot-rod is American folk art," says Laing. "The car is escape, the home on wheels, the second self, the great American dream. Racing them has as much ritual as the Japanese tea ceremony." He even brought his own hot-rod to London last summer. The chopped-down 1930 Ford roadster with an exposed, chrome-plated 1955 Chevrolet engine and Offenhauser manifolds drew more attention than a Rolls-Royce Silver Cloud with the Queen inside. He sold it at a London traffic light...
Laing abstracts the hot-rod esthetic in paintings on brass and aluminum that hinge and bend to slither up the walls or across the floor. They employ the customized car lingo in their textures: chrome and riots of rainbow "flake" (colored metal chips frozen in sprayed vinyl) finishes. They take the serpentine ripple of flames painted on the sides of racing cars, the flapping forms of the parachutes used to slow giant dragsters. Before Laing's one-man show in Manhattan opened last week at the Richard Feigen Gallery, they also were completely sold...
From parachutes he moved on to the quintessential custom car, the dragster, whose only purpose is to accelerate over a quarter-mile straightaway to speeds in excess of 200 m.p.h. "Only an incredibly sophisticated people," he says, "would lavish expensive attention on things of such limited use." He portrayed the goggled drivers with hand-painted benday dots to make them look like newspaper photographs...
...commercials a trend? Yes, but with a big hedge. Esthetically, the fresh approach is appealing to nearly all clients; financially, it remains out of reach for most. The Alka-Seltzer commercial cost nearly $25,000, and a new Ford spot featuring an astronaut walking in space outside her car cost even more. Still the fact that commercials are now being watched with something like pleasure does raise, at least faintly, the startling possibility that TV might be upgraded by, of all things, the long-abused commercial...