Word: carred
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Dates: during 1960-1969
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...cover the story. He had no trouble. Naturally the most varied and militant types of transport were put to use by our Saigon Bureau staffers, all out on this week's coverage of Viet Nam. Their means of travel included jet, helicopter, truck, taxi, rented car, jeep, armored personnel carrier-and, of course, jungle boots...
...these drivers, who pass hundreds of gas stations on their travels, the oil companies are pumping more money into advertising that stresses the individuality and merit of their product. Nearly every brand now touts an additive-TCP, Petrox, Tri-tane, Boron-and a variety of octanes to suit different cars. Sunoco, for example, offers eight different octanes for practically every make and type of car. While the additives do improve auto performance and reduce maintenance problems, Elaine Yarring-ton, American Oil's marketing development manager, admits: "They do not ultimately result in any significant difference between the brands...
...rates with the purchase of gasoline. Texaco dealers last year sold 2,000,000 red fire hats with built-in, transistorized loudspeakers for only $3.98, about one-third of the retail price. Sinclair gives away dinosaur-shaped cakes of soap for children, and Pure Oil dealers offer a free car wash with every eight gallons of gasoline, plus wrist watches, movie cameras and coffee pots at cut rates...
Cheaper than Hamburger. Before he came to National, Bronx-born Gene Klein made his mark as a California used-car dealer by adopting an unusual pitch. He advertised that his cars were "cheaper per pound than hamburger," marked them variously at 440 or 660 per Ib. He bought 50,000 shares of National with his profits, wound up as president after the company ran into critical financial trouble. "There were so many fires to put out," says Klein, "that I had to make a list of priority fires." Klein sold off some unprofitable properties, clipped personnel, then went to work...
...Monica Vitti, brooding about fate in The Soup, mocks her own sullen beauty with surprising verve as an impoverished young wife yearning to rid herself of a wretched husband who slurps and belches at mealtime. She is "lucky enough to be hit by a car," and invests her meager insurance money in a series of hired killers, some dishonest, some amorous, none very efficient...