Word: carred
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Nissan CEO Carlos Ghosn admits he's nervous. His company just launched its most important car in years, the redesigned 2007 Altima sedan. The model it's replacing was one of the best-selling cars in 2005, a monster hit for Nissan, and Ghosn has no idea if the latest edition will fare as well. "We have so many new products," he told TIME in an interview in New York City, "that it's a very tense period...
Boldly styled and widely praised, the 350Z sports car, top, and Murano SUV fueled a sales revival in the U.S. They're now a few years old, however, and due for redesigns. The Murano is still going strong, but 350Z sales have slipped...
...Ghosn is running a little rough these days, it would be understandable. Seven years ago, Nissan was practically scrap metal: it had a fleet of dull cars, a tangled mess of suppliers, unproductive plants and $20 billion in debt. Ghosn was given the job of salvage man after his bosses at Renault bought a controlling stake. Born in Brazil and reared in Lebanon, Ghosn found his way to tire giant Michelin, where he developed his restructuring chops. But he had never run a car company, let alone a Japanese one, and almost everyone bet against him: a foreigner with...
That's why the new Altima and Sentra look more evolutionary than revolutionary. Analysts too are worried that Nissan is losing its styling edge, ceding ground to Honda and Toyota (whose Camry was named Motor Trend's 2007 Car of the Year). "Once you get into the trap of saying 'If it ain't broke, don't fix it,' that's very dangerous," says John Casesa, an auto-industry consultant. "Nissan has to innovate to grow...
Under CEO Ghosn, above, Nissan played it safe with the 2007 Altima, left, a fairly conservative redesign of the popular sedan. Versa, a hatchback launched in July, is flying off lots. Nissan focused on interior roominess and cargo space for this small car and seems to have...